Ultimate Way to Feed the Hunger by Apps & Digital Experiences

Consumers were already finding new ways to get their food, which led to online orders growing at a rapid pace by the end of 2019. “Forward thinking” has become the new imperative in the restaurant business today. Over the years, norms have changed profoundly, due to which things have now diverged.

Before the outbreak of COVID-19, 39% of consumers were highly interactive with physical retail stores. However, today only 24% are under current quarantine conditions, and only 39% are planned to be in the next six to nine months. On the other hand, 30% of consumers were highly interactive with online retail channels pre-quarantined, up to 37% during quarantine, and 40% were planning to engage highly with digital retail over the next six to nine months.

In contrary words, just because a consumer can eat, does not mean that he or she will do it today and in the near future. The good news is that customers who order online at casual and fast-casual restaurants spend more than 13%. So as eateries are stepping into this slippery new landscape, it has become important that they not only participate digitally, but are doing so thoughtfully and purposefully.

An important variable in the new mathematics of food retail is agility. You know that when you browse DoorDash or Postmates, you find the right place to order dinner, but you can’t afford to wait? If you are in the restaurant business, you already know how difficult it is to please someone who is an executioner. As you are also well aware, you cannot lose even a penny of business because your food delivery app is not dialed. Take the Chipotle app for example. In May 2020, it topped the App Store as the second most popular food and beverage app and 54th most popular app overall. Chipotle is clearly doing a lot of things right. Let’s take a closer look.

Know Your Targeted Audience

In reality, everything has to be tailored to the customer. Every decision of a brand should be guided by how its ideal consumer will feel. Starting from that baseline, you can create strategies that resonate strongly with your core audience. For example, when you open the Chipotle app, you’ll immediately notice its swipe-based navigation system, a clever trick. Apple brought it mainstream with the home-button-less iPhone X. Chipotle understands that for its main target, a younger demographic, swiping comes naturally as scrolling.

Chipotle is also careful not to block potential customers outside of their main target audience. If swipe is not your thing, it is possible to navigate the app even with simple scroll gestures. It’s a perfect example of how a brand can show some flair in their app, while still catering to that many audiences.

Also Read : How much does it cost to develop an app like Swiggy or Zomato ?

Develop Your Storefront to Your Food App

Consistency is fundamental to branding, so your app is no exception. If you see and feel completely differentiated in-store and in the digital experience, then this is a problem for you. It is incredibly gratifying for consumers when ordering online feels like walking to the counter. You can almost smell the grilling onion on a good food app. App design is considered integral for this type of experience or for achieving the experience. It is essential to use the same colors and graphics as your physical location. It is another thing to introduce the same product and customization as you do in-store. We believe that the best digital dining experiences become necessary to include full menus, synchronized loyalty programs, and rebate pages.

When it started its loyalty program in March of 2019, Chipotle saw a 480% increase in daily Chipotle app downloads and 273% increase in daily active users. A bad strategy is not required to promote business.

Easily Present Onboarding

When installing a new food app, users are often greeted with step-by-step explanations of all available features. When creating your food app, remember that consumers wanted the dish they wanted 10 minutes ago. Don’t be afraid to withdraw or terminate the onboarding process altogether. Rather, it is necessary to focus on presenting clear information and call to action on each page. The clearer you keep it, the easier it will be for customers to run and eat. If you have a moment, check the online food app. You will find that online ordering is easy thanks to direct copy writing, design and call to action.

Choice of Options

Your customers ultimately want to focus on decision power. Give your feedback to your customers as they wish:

Pickup vs Delivery

Ordering food online through the app does not mean the customer wants it delivered. Remember, the human experience has changed dramatically. Make a pickup option for frugal customers who want to save a few bucks on delivery fees and suggestions. Bonus: Be sure to notify clearly when curbside pickup and contactless delivery are available. Do not assume that your customers will know or follow a particular protocol. And remember, contactless options protect not only your customers, but also employees and drivers.

Time of Receipt

Presetting the pickup for later times is not only useful for customers to plan their day, but also to manage their resources for your kitchen. Taco Bell thinks outside the bread by allowing it to be ordered as much as possible a day before.

Disposable Utensils / Straws

There are 87% of the total consumers who like brands that are environmentally conscious. The dangers of single-use plastic have been heard by all of us. There is no reason to deny customers the option to do without forks, spoons and straws. It helps to demonstrate environmental awareness while saving on disposables.

Keep it Moving

For many consumers, the real beauty of ordering online is time saving. Think of all the small things that can cause a lot of trouble, then introduce shortcuts. First, clearly, set the payment option at the time of order, rather than requiring onboarding or onsite payment. Part of the point of the app is to avoid lines and cashiers.

While going a step further when you allow payments through your Food App, asking customers to input debit card information will allow them to receive their wallet and card and provide their card number, expiration date, and CVV May need to be recorded. Consumers often have objections about revealing payment information online. However, digital wallet services such as Apple Pay and Google Pay offer fast, highly secure options that reduce nuance. An estimated 30.3 million Apple Pay users contributed $ 98.88 billion to the US proximity mobile payment transaction in 2019. Those numbers were already projected to increase dramatically over the next several years before COVID-19. We suspect that those estimates will start looking conservative.

Reduce Your Online Ordering Processes

By now you must have realized that customer experiences are very important for a food app. For which you should be clear that there are a lot of details to consider. To ensure that your app is fully dialed in, you need to get intimate with it.

Do not be hasty in the development process.

Test it at home.

Check if it is a battery hog.

Time the test load.

Ensure that all relevant information is easily displayed and accessible wherever and when you expect it.

Purpose user data requests, such as notification permissions, address, payment information, etc. purpose of data requests.

When you are completely satisfied, then and only then you should launch. Quickly putting out a polished product often results in negative app reviews, user frustration, and missed opportunities. Who knows if a disparaged app lover who has removed your food app from their home screen will give you a second chance. There’s more competition than ever to win a share in the online/take-out/food delivery market, so you have to get that right.

Never Go Stale, the Chipotle Way

The reason Chipotle is so perfect is that it doesn’t hold onto its laurels. As the world changes and the needs of hungry consumers evolve, it finds new ways where other quick-service restaurants fall short. Pizza Hut’s biggest franchise, NPC International, recently filed for Chapter 11 bankruptcy citing rising labor and food costs and struggling sales. With over 40,000 employees operating 1,200 Pizza Hut and 400 Wendy’s restaurants spread across 27 states, NPC amassed nearly $ 1 billion in debt. That is to say, if you are not thinking ahead then there is a lot on the line.

In this case, when the COVID-19 pandemic closed all of its dining rooms, Chipotle entered full takeout and delivery mode. By 2020, its digital sales grew by 81% year-on-year. Digital sales grew by 103% in March 2020 alone. Digital represented 20% of its total sales by the end of 2019, up to 26% in the next quarter, Chipotle knows that simply offering Aadhaar options is not enough.

With this in mind, the Newport Beach, California-based, Barito manufacturer began to strengthen its relationship with complementary brands. In June 2020, Chipotle began ordering online through Facebook Messenger. Now when hungry patrons want to place orders on the go, they can select “Message us” from Chipotle’s Facebook page. From there the paper, Chipotle’s concierge bot, can take and process customer orders using natural language. In addition to allowing light, standard, or additional material quantities, and understanding natural language, pepper also adds an interesting option for group ordering to which 20 people can add to the order. This is much more convenient than placing special orders to your group’s poorly named gopher. Chipotle called for the inclusion of alternatives to charity for causes such as systemic racism and inequality. In this way you remain relevant and attractive.

A more recent partnership helps expand the reach of fast-casual chains even further. Together with Grubh, Chipotle can not only be ordered through the Grubhub app and website, but it also has access to a wide pickup and delivery network. These are commercial hip actions for the current scenario and all users are doing all they can to remove friction. This should come as no surprise, if you start offering unique digital-only promotions to Chipotle soon. To continue its digital expansion, Chipotle is getting creative again, shying away from free delivery offered to customers in the early stages of the epidemic. This time around, it is speculated to offer a quesadilla, similar to its most requested menu item, in the form of a digital-exclusive option. This should drive more traffic to digital without the hit of home delivery.

Conclusion

As you consider your online ordering strategy, you may have thought far and wide about taking your business beyond consumer expectations. We know that it is not very easy. But we have gone through this before, and we have a good experience with it. Winklix has had a pioneering experience in the app landscape for many years and counting. We are always ready to help. And if you want, talk about how we can make your digital dining experience an unforgettable one.

July 15, 2021July 15, 2021

New Eagerness From Facebook Announcement of Libra Cryptocurrency

As we all know, a typical cross border payment takes three-four days to complete. It costs an average of 7% to send money internationally. And 85% of global transactions use cash and US retail businesses lose about $40 billion annually due to cash theft. Targeting these real-life problems and some related problems, Facebook has launched Libra, Facebook, etc. and a cryptocurrency to be launched by 28 other founding members. This cryptocurrency which was expected to be available for use in 2020 is in the form of an open source, decentralized, programmable database built on the Libra blockchain.

What is Libra & How Does it Work?

Libra is a digital currency that allows people to buy things or send money with almost zero fees. People can buy or cash out Libra at online stores, at local exchange points, or spend it using third-party blockchain wallets such as Calibra. Payments made through Libra are written on the Libra blockchain, a decentralized public ledger designed to handle 1,000 transactions/second. If compared to existing cryptocurrencies such as Bitcoin or Ethereum, it is 7x and 15x faster respectively.

It is very easy to operate and manage the Libra Blockchain through the Libra Association. An independent, non-profit membership association headquartered in Geneva, Switzerland. The members of the Libra Association are geographically distributed, diverse businesses. The following are the members of the Libra Association:

Libra Cryptocurrency: Pros and Cons

With Libra, Facebook promises to disrupt the way mkong buys and sells things, while promoting a bankless mode of transactions. Cryptocurrencies like Ethereum and Bitcoin are not designed to be used as a medium of exchange. Their regularly fluctuating prices make it difficult for merchants to accept them as payment. This is where Libra is expected to have more potential and use cases than other cryptocurrencies.

Meanwhile, Facebook has been known to breach customer data in the past. The social media giant has already been criticized for using the digital currency to target ads and pose a risk to global banking.

If you are interested in cryptocurrencies then do share your thoughts with us in the comments below with all these questions about what is your opinion on upcoming cryptocurrencies, what do you think is the best use of Libra.

July 12, 2021July 12, 2021

Factor Based Guide to App Store Optimization

There are billions of smartphone users around the world, and that number continues to grow year after year, creating a huge market for creating and buying apps. There are over four million apps on the Apple App Store and Google Play Store today, which means you have to be strategic about marketing your app if you want to generate mobile downloads and engagement. With over 6 million mobile apps in the major app stores, finding your app is one of the biggest problems facing mobile app publishers today. This is why understanding App Store Optimization (ASO) is so important. But what is App Store Optimization, and how can you make the most of it? Here’s what you need to know to help your app rank well.

App Store Optimization (ASO)

App store optimization is the process of optimizing mobile apps to rank higher in the App Store’s search results. The higher up your app in an app store’s search results, the more likely customers will see it. This increased visibility translates into more traffic to your app’s page in the App Store.

“The main goal of ASO is to drive as much traffic as possible to your app’s page in the App Store, so that searchers can take a specific action and lead to download your app.”

The ASO process also requires a critical understanding of your target customer base, which includes the keywords your potential customers use to find apps like yours. When you learn more about which keywords are being used, you will be able to better understand the language of your potential customers so that you can improve upon the best keywords to use.

Importance of ASO

According to Google, 40 percent of apps are found through App Store search. The search in the App Store is one of the most commonly used methods for finding and downloading new apps.

In other words, it means, “If you’re not using ASO to increase your app’s search rankings, you’re missing out on the biggest discovery channel available for your app.”

With hundreds of thousands of apps in each App Store competing to rank above each other, the reality is that most publishers aren’t investing in App Store optimization. So here we have tried to make ASO your secret weapon. Spend time improving your ASO every week, and you’ll be able to significantly impact your app’s ranking and overall success. What we’re about to explain is really the basics of SEO to help your app rank by SEO. If you’re already familiar with these for web searches, the App Store still has some important differences. Let’s discuss the various factors that can affect your App Store Optimization:

Primary ASO Factor

These factors have the biggest impact on the rank of your app, so pay special attention to these factors. Under which the name / title of the app and keywords come. The keyword in the app name/title should be the keyword with the most search traffic. Spend time researching what that keyword is, as changing your title too often can be harmful. As your app starts to rank higher and gets more reviews, the news of your app will start spreading by mouth. Changing the title can make it difficult to spread the word about your app. Apart from this, Keywords to improve your search ranking you need to know which keywords are relevant and used most frequently by your target audience. Monitoring competitors is helpful to understand how you compare week to week. Apart from being the most important ASO factor, the title and keywords can be easily modified. That’s why you’ll want to optimize them regularly.

Secondary ASO Factor

Actually, the first impression matters but there are many other factors that have a huge impact on whether users tap that download button. This includes The number of downloads you have is important to ASO, but you don’t have complete control over them. Ratings and reviews are also critical and difficult to control. However, there are ways to encourage happy users to rate and review. Here is a complete analysis of all the factors to keep in mind while optimizing your app for better ranking.

Focus Include Key ASO Factors

There are seven basic factors to ensure that your app is optimized for the App Store. Following these tips will help you effectively market your app, identify your top competitors, and take your app to the next level. These factors have the biggest impact on your app’s rank, so these factors need special attention:

App Title

The title is our first impression online. This is what attracted you to read this post, and it is what will attract users to your app. Optimizing with a keyword in the title leads to a 10.3% increase in search rankings for that title. Obviously, some limitations apply, as the App Store is heavily regulated. You’re only given 30 characters for a title at Apple, and keyword stuffing is a surefire way to risk getting banned. Users are also wary of downloading shady looking apps for privacy concerns.

Think about it, would you have “Evernote” or “Taking Notes App for Notes” on your smartphone? Be smart about how you customize. Pandora, for example, does everything right. Its icon is sleek and simple, and with an acronym, it was able to fit in three essential keywords. When searching the App Store for “free,” “music,” or “radio,” you’ll find Pandora at or near the top.

App Description

Here is where things get a little hazy. Technically the App Store ignores algorithmic details. However, users have a different story. Instead of optimizing for SEO, focus on explaining the features and benefits of your product. While it may seem like you have a lot of room to do this, you really don’t.

The truncated snippets are shown on your product page, and some readers can sometimes click “More” to read further than what you see here. You have 252 characters to make your pitch and to convince someone you’re worth downloading. so. You’ll want to keep it short and sweet. There’s no room for fluff, and you may need to A/B testing several iterations to find what works best.

Keyword Metadata

Apple gives you 100 characters to enter a comma-separated keyword. These help your app find itself through search and related content. There’s no need for duplicating efforts here, so choose keywords that you haven’t already used in the title. Some in-depth keyword analysis can be done using Apple Search Ads. This feature is only available to iOS app developers and is an essential tool for listing any project. You can also use keyword research tools like Ubersuggest to find and test common keywords.

App Subtitles

You are given a subtitle below the title in the search results. It’s also limited to 30 characters. This gives you another chance to use more descriptive keywords. TypeShift, for example, uses space to input its main search term. This is a cleaner look and can work well. I’d still take the opportunity to use some of the keywords in the title, but that’s out of my control. Which is a great debate for my next topic.

App Reviews & Ratings

Customer reviews and ratings are an important consideration for users, especially those unfamiliar with an app brand. Apps with higher ratings are also ranked higher. This creates a difficult dilemma: You want more ratings and reviews, but not if they are negative. Therefore, you need a way to connect with your customers inside your app, giving them a place to hang out and talk directly to the developer.

On the other hand, you want to guide happy customers to leave positive reviews for you. Top 100 free apps in the App Store have an average rating of 4 stars. Quality clearly matters. The lower your rating, the fewer consumers will be willing to consider downloading it. Think about it. When was the last time you downloaded a One-Star App? You may have rated an app one star, but when you downloaded it, it was likely given three or more stars. Ratings also affect conversions.

It is often easier to maintain a high rating than to raise one out of two or four stars. That’s why it’s important to solicit reviews from customers within the app. One time is all that is needed, and it needs to be done within the first 72 hours. That is, 77% of users will use an app before never restarting it. It is also important to wait until the customer has had a chance to use the app. Instead of basing it on a timer, consider a push notification when the client completes some task. Examples of great times to do this are after the first level of the game or after a customer has sent their first message through your encrypted messaging app. However, try not to be too spammy, and be aware that your app’s performance may affect its rating.

Lastly, don’t hesitate to respond to negative reviews. It is possible that a poor customer experience was caused by an error or glitch that has since been fixed. Whenever possible, thank users for their reviews, good or bad, and bring up the right issues. This is your time to collect valuable user feedback. This is your time to collect valuable user feedback.

App Download

Ultimately it’s the download that matters. An app preview videos and screenshots to help convert indecisive users. Both the app and the Google Play store use the number of times an app has been downloaded to determine ranking. More specifically, it is the current download rate. For example, while an app might have a million total downloads, a new app could beat it by getting more downloads this month. Preview video and images can be a major factor in this.

Most of the top apps in the App Store use app previews to increase customer conversions. Once you have a user, you’ll need to keep them. It’s harder than it sounds, and Apple is paying attention. Improving your app optimization is a great place to start. In addition, work on marketing your brand and app to improve recognition, awareness and appeal, from app store descriptions to images, ratings/reviews and social media presence.

Retention Impact on App Store Optimization

Retention rates are important for mobile device ranking, but the bar isn’t set too high. The average app only has a 29 percent retention rate after 90 days. Breaking things down further, we can look at the retention rates by industry. Media/Entertainment, Lifestyle/Travel and eCommerce/Retail apps have the best three-month retention rates. There are so many apps available in the App Store that users download a lot to never use them. One study found that Americans use an average of 30 apps each month, about 90 of which they installed.

This means that even if your app is downloaded, it is unlikely that it will ever be used after the first 72 hours. How long is your app installed and how often it is used during the install? This can help with App Store search rankings. Now that you understand how search rankings work, it’s time to explore the best practices for publishing to ensure that an app is viewed and downloaded.

Do apps with higher ratings rank higher in search results?

Yes, higher rankings result in higher search results. Here a test is performed by taking a random sample of keywords and classifying them on the basis of difficulty related to ranking. A “easy” keyword results in fewer than 25 apps trying to rank for that keyword. “Medium” keywords are included in 25-100 apps, and “competitive” keywords are those that are in 100+ apps. Based on this test, there is a clear trend showing that apps with higher ratings also rank higher for keyword difficulty. Apps with better ratings rank higher.

App Store Optimization FAQ

What is the most important thing I can do to optimize my App Store listing?

The most important thing you can do to optimize your App Store listing is to research and use the best keywords to reach the target audience for your app.

What does it mean to customize my App Store listing?

Optimizing your App Store listing will help your app appear in search results for most users looking for apps that work like you.

How do I systematically increase my app’s downloads?

Optimize your listing through keyword research, choose catchy title names for your apps, ensure quick download speeds and great UX, run social media campaigns to get people talking about your app, and more.

How much can you earn from an app?

It totally depends on how much you charge for your app, its quality, its competition, its advertising experience etc.

Conclusion

Like SEO, ASO is a process that needs to be tracked and constantly changed over time. Your optimal set of keywords is rarely the set you choose to put in the App Store first. In most cases, there is little or no research on keyword searches prior to app submission, leaving most apps hidden, and the chances of discovery quite low. To reap the rewards of ASO, you need to put in the time and effort. If you do this, you will have a consistent channel driving traffic to your app. Being found is one of the most difficult challenges for mobile apps, but it is a problem that you can actively solve with the suggestions above.