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How To Make Retail App that Actually Sale : The Features You Must Have In Your App | Winklix

Well developed retail app can boost your sales by upto 60 % according to reports in 2017 .So if you have chunky store for selling products or is having an e-commerce website , investing in mobile applications is good opportunity for your business .

30% of all online sales now happens on mobile based application only . But if you are thinking that revenue will touch sky after launching just another app in the market , it will obviously not .Sales and their conversion required good app building with well planned strategy and UI .

Some checklist for developing your app is given below :

1)Designing Must Be For Multiple Devices

I really don’t know why most web and native app designer ignores fluid responsiveness.

Designing of the app must be done keeping in mind both fixed and fluid design.

In case you are preferring to design only fixed layout , it may not be compatible with all devices screen . The app may look fully compatible with the device it is made for , but will not at all be compatible with other screen devices.

For retail app aesthetics matters a lot . In retail industry people buy what they see ( jo dikhta hai wahi bikta hai ) . So what looks good will sells better definitely .

The solution to above problem is fluid design. It simply means text , typography and graphics will adjust dynamically according to the availability of the screen size. Its preferable to use low resolution images thus owing to lower response time.

2)User Friendly Categories , Filter And Sorting

You are making an app for the user right ? Then you must think like your user , rather than thinking for your app development with your own strategies .
So first of all the question arises is what will a user do after downloading an app ? Obviously they will not download it just for testing purposes or to see your app designing until or unless she is your girlfriend or your circle of friends .
Practises that are relevant for designing an app are :
1.  Show category specific filters.
2.  Put important, most relevant filters and categories virtually the subject of the summit.
3.  Allow merger filters of the joined type (for example sizes in S and M if the devotee is searching for both, mixture colours and fused  brands.)
4. Use thematic filters (especially for retail clothing and paraphernalia app, themes based upon real liveliness descriptions in front up going on the fanatic narrow all along preferences.)
5.  Truncate the applied filter lists in view of that they dont cover the unapplied filter options.
6. Display applied filters conveniently for fanatic ease of union.

3)Design Product Page Details

The product page should be handled carefully as it shows all the thing required by the user .Starting from pricing , full description and product image , user will obviously be looking for the same on the product page itself .Also on the product page itself , relevant product and products similar to the product user is seeing should also help user to decide what products is desired by them , and thus user will tend to buy more from you .

Your user makes the crucial decision, ‘to buy or not to buy’ here. Design better product pages for better sales.

4)The Two Tap Rule For Checkouts

Its holds true that two tap rules holds a better position for checkouts . It is the page where user takes decision to buy product or not and at the same time for making payment  . This page must be handled with almost care .When sometimes user want to take instant decision to buy product without getting confused between number of clicks. For mobile apps’ the two tap rule’ is a good yardstick on product to cart and cart to checkout pages.

5)Integration Of Payment Gateway

Payment gateway is one of the important things to do with for countries which has penetrated use of cash and started using only and only plastic money .However sharing credit card information with small companies is little security concern issue for users , thus importing the in app payment gateway with some good payment gateway providers will work .
Winklix.com is also mobile app development company in Delhi serving the world with first class app development solution .You can hire us to build an app for your business with best professional team having 10+ year experience.
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Basic Seo Factor Which Can Affect Your Local Business Ranking

Planning to rome around some new city , then you may hire local guide . Try to find ways to drive in city , ask your bhaiya ” Google Bhaiya ” .

Ever thought , if you get people who tells you way the way google does for you , then obviously you don’t need google by the way .

So even before stating my shit , i would just leave this sentence as an alternative that “Not all locals are good” ! But don’t worry we will try to get the most benefit out of it in our case .

Today when i was browsing over the internet , i have some across  something called Chinese calculator , who can calculate the gender of your would be child on the basis of your date of birth and the month of the conception . Hahahaha…. interesting na ?? Hey……. but don’t brace yourself dude , chinese calendar will also wanting to play with you as a softball rather than predicting something . Again it proves , locals are not always good !!

So shall we begin now ??

What is local seo ?

Whether you are looking for place to hangout with your friends , or a website developer for developing your website , or a plumber to fix a small issue , google is just a click away to solve all your problem .While searching on search engines , you are giving a clear message to business in an around you that from now one consider you among their leads .

Old trick of getting stick in hand and waiting for business to come is useless now .

Local Search Engine Optimisation (SEO) , along with off site and on site seo strategy will help you to grab better position in small search engines world .

According to tactics :

1)Google search engines holds 95 % of the share of total search engines people are growing in the world .

2) Almost 60 % of the customer who have searched specifically for your business online , will visit or call you .

3)Almost 50 % of the searched on google are local and out of 10 such people 7 people are likely to call you .

4)About 85 % of searches in google maps are done for local shops in an around .

Basically , with all these figures , i just wanted to tell you , there is no output of searching a plumber in Jaipur , if you are residing at Delhi… until or unless you have a girlfriend who needs the same at that place.

So now these days , its important for local business to have their business on google searches , otherwise it can impact the brand image of your business and will not be able to grab customers as well .If local SEO is done successfully , you will be able to get ahead of your competitors .

So here are some tips for local SEO :

1)Google My Business(GMB)

Well it’s a magic of the google local’s that your business appears when someone performs local searches for business . You are missing a huge number of customers in case you are still not listed in googles . Inspite of numerous of local directories , google is on the top of the floor .
Listing your business on google is free process , you just have to go to google.com/mybusiness , enrol out will the forms , find the exact location , and just list your business . Google will send a post card by post at your business address with the confidential pin in it , which you need to verify on the same link to get your business listed successfully on it . Physical verification is needed by google , as it strictly not allow anyone to get their business registered for spam purposes  , and only a business owner can apply for the listing .
Next step is to flood the profile of GMB with content , timings of your business , attracting pics , logos and photos to attract more customers .
Bing was also something similar to GMB , but was not able to attract more glamour in users , but listing on bing is also free , then why not to list the business there also .
In case you are not planning to go with google paid advertising , i.e. Google Adwords , you can still be on the top of the google searches if you have good ratings on google .
2)Must Have Title And Meta Description
 
Just like we prepare our houses just before marriage in our house , in order to get it shine and attractive , in the same way we should write title and meta description with almost care , so that it will be unique with keywords flooded in it.
At first you can start with adding the states/city plus your relevant keyword within title tag/H1 tag / Content / Alt Tag and at the same time get reminded about the limitation of words in title and meta description tag .The limit of title tag is 60 words and meta description is upto 200 words .

3)Google Online Reviews Are Boom

Almost 80% of the people will consider your review and rating while choosing you online , and almost 6 out of 10 people tend to leave a review when asked.
For better result , I suggest you to focus your attention on 2 major platforms , google and Facebook .Google reviews appears when someone searches for your business on google , whereas Facebook reviews are important to garner your online brand identity .

4)Local Structure Data Markup

Often referred to as plot.org markup or clearly schema markup, is embedded into the coding of a website to assign more information very roughly its situation, e.g. reviews, products, services, etc.

By using this tool, you can create your website stand out from the crowd in the eyes of the search spider as currently, single-handedly 30% of the websites are using this tool.

In stroke youvis–vis terrified more or less its guidelines, Google has made a examine tool later-door to to validate your markup.

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Outsourcing To Mobile App Development Company

”  If you are not digital , your business identity does not exist  “

Passing on the digital work to mobile app developer by companies is part of their digital transformation strategy . The main motive of this huge digital strategy is to simply the way to work , live and do things.  The million dollar fact is if your business is still not online in 2017 , then you might be loosing large chunk of customer’s in the market .

The success of every business depends on how efficiently you implement technologies in our business , and channelise it to bride the gap between company and customers . Connecting with the world world and that’s so easily is only and only possible by digitalisation of technology. Mobile application are developed as part of technology formation by major part of companies available in market . The impact of having mobile application on your business is that firstly it takes your business to next level of digitalisation , where your business is just a thumb away from the customer , secondly is it a direct medium in which you can directly interact with your user .

An unexpected growth in mobile application is being seen now, a common person passes almost 40 % of his time on mobile . An tremendous growth of usage of mobile app has flooded the app store , and thus every now and then , business are focusing on developing mobile app for their business.

This fact hold true that demand creates its own supply . Thus in order to gain share in the app market , companies must heavily invest on mobile applications .

Now imagine you want to build an mobile application , they the question arises whom should you choose among numerous options available ?? And if you have to choose one , why not to choose the best among them , on whom you can trust upon , and they can deliver you the best output within TIME-FRAME .

Some of the points which needs to be focused before choosing mobile application development company are listed below :

Expertise Knowledge :

App development requires wide range of expertise knowledge , to flawlessly complete the development process in time .App development company with several year of experience sounds good while choosing app developer  .

Innovative Suggestions :

A company in the field of mobile app development must provide you innovative solutions to cope up with the technology for cutting edge solution .

Saving time and money :

Outsourcing gives us the opportunity to access world class capabilities and infrastructure . By having app delivered by team of professionals expert in their fields , they can help you to open the gates of endless opportunities ,  which helps you to save both time and money .

End to end services : 

Finally app development companies provide you with end to end support , right from designing by UI designer to development and then delivering the end product to customer and then afterwards providing round the clock support .

Thus keeping in mind the above gives point , always try to outsource the mobile app development work to some really good minded developers  .

Winklix.com is one of the mobile app developer in delhi serving since  2004 , giving cutting edge mobile apps . Call +91-8882-31-31-31 to know more about us .