admin, Author at Winklix - Software Development Blog

September 17, 2018September 17, 2018

How Business App Engages Customers And Helps In Branding

Everyone in the world is rushing towards buying an smartphones these days all over the world , and that is the reason nearly about 2.6 billion people are using smartphones these days . Android and iOS are mostly gaining the large market shared over the world . Due to cheap price of Android smartphones , the number of user in developing countries are rushing towards android smartphones.

Due to high demand of smartphones , business are also focusing on rolling out an mobile app for overall improving their customer engagement and brand value . A good mobile app helps develop a stronger relationship with the customer in long run .

Let’s quickly look at the way business app can helps engaging customer and increasing brand value :

Delivering Awesome Experience To Customer

Enterprise must focus on delivering the app that making difference in the life of the user by offering them easy to use functionality , customer support on one go , FAQ’s and more .

For any app to make difference , it must be capable of identifying the pain points of customer , for instance say why even after high number of downloads of app customer is not getting converted ? Simplicity of the app converts leads into customers and at the same time increases the brand value . Feedbacks and comments of the app must be solved by the enterprises by rolling out the viable update . The best apps are known to be the one which are highly focused on delivering after functionality for the user . For example say a enterprise is offering app that helps you to search for FAQ, do self service , get in touch with customer support on one go and much more .

How Apps Offers Proactive Communication

Apps once downloaded from respective app stores remains in user phone unless uninstalled , which was not the case with website wherein you have to type the URL every time . Some apps also offers an offline access .

One of the greatest features in app is push notification which is proven very effective in user engagement 24×7 . Push notification is facilitates customer’s attention , even if customer is not using the app at that time . The best push notification can be sent to customer for discount and offers together with the notification of the product / services they can recently searched in the app .

Today’s world has changed and customer to . Customer are getting more demandable , they want information within seconds and service in double quick time . Once the customer can be influenced in downloading the app , the brand can boost their information directly to customer phones .

Customisation App Delivery

In order to get your app a success , you have to offer personalised app as required . The world in 2018 has completely changed due to coming of emerging technologies like Blockchain , Artificial Intelligence (AI) and machine learning (MI) in order to read user minds and facilitate them accordingly .

Smart marketers are now using app location capabilities , geofencing technologies , time data driven content to offer promotion , loyalty programme and discounts according to the location and time of the user .

Complement Buying From Brick And Mortar Shop

Many of the retailer are now using the marketing strategy of in app customer experiences . The app could , offer the user to download and scan barcode of the product , check stock availability products reviews , description , current offers and more . Some apps are also offering placing the order online via a app , thereby helping user to avoid queuing up or getting the item at the convenience of home .

However the brand cannot afford to engage customer on long go to get their app installed , if they are not providing regular update , content and features within the app . App development agency must also remember that user is doing favour on company by installing the app , so it must not take user private information , or much space on their smartphones . It is the duty of the mobile app development company to provide sound and robust app that offers real value to users .

Winklix is also one of the mobile app development company expertise in improving business for higher productivity and profits .

September 15, 2018September 15, 2018

How Much It Cost To Develop An App Beyond Developmental Cost

You must have read series of conversation from us regarding how much does it really cost to develop an app which tells you the developmental cost on the basis of scope , platform , type of mobile app development company and other factors which are directly associated with development .

Now we have talked about the developmental cost of the app , its important to consider other important factors that will necessarily incur throughout the process of your journey .

Developing an app for offering to user is just the small part of investment . The real cost of the company will get incurred in finding the users for the app , maintenance and regular update of app and more .

Cost Factor To Consider Beyond Mobile App Development

Marketing Of App

When your app is not getting good download and customers then it means you are lacking somewhere in your marketing strategy . Sometimes product also fails due to low visibility in the market .

Defining marketing strategy is important part for any business type to drive user acquisition and mobile app growth . Gone are those days when there were only few of the apps are available on the app store . Now respective app stores have been flooded with various types of app in each industry .

So always keep in mind while launching the app you are stepping in into highly competitive market and you have to plan your product and services in such a way that your app will be up from other things . The one stop solution for this is marketing your app to get its success .

Running an awareness campaign before pre launch of app should also be the part of your marketing strategy . Marketing is always an ongoing process and it should strategise in mind even before the developmental process of app starts . Usually launching the sign up page during pre launching of app , promoting app by video teaser , paid advertising , blogging , website and landing pages will add on value even before launching your app , thereby ganging you more customers .

The budget of marketing your app totally depends on the type of market you are willing to enter in and who actually are your target audience .

Cross Departmental Involvement

Usually a set of UI/UX designer , developer , backend developer , QA , tester is required to build any successful app . And strong involvement of each of the team is required to deliver any successful app in order to technically diversified .

Together with planning for heavenly marketing your app and fulfils your business goals , you will also need to account for internal efforts involved with supporting and sustaining the app .

Combination of IT and engineering plays a key role in development , integration and other services which you may be looking to accomplish through mobile app . Even if you have hire mobile app development company , your open people must have to involve with them by way of strong communication for successfully building the app .

Maintenance , Upgrade & Continuous Delivery

Your developer real job starts after initial launch of mobile app , as after launch is just the beginning . Always try to keep in mind the future cost which will be incurred in maintaining the app and fix bugs and to roll out any version upgrade . The point here is you must have a long term vision in case you want to exist in long term and make your app a success .

It is usually seen that initially after the launch of app , it takes around 6 months to get it established and leave mark of long lasting relationship with customers . Continuous and regular upgradation according to dynamically changing environment is what user finds it interesting . In the technology driven world , you can’t retain user for long on the concept of ” set it and forget it “mentality .

Mobile app development cost will incurred as upfront cost , but will occur over time . Hiring a good mobile app development agency helps you to provide a viable framework that gives you flexibility to sustain and improve over time together with defining a overall mobile strategy .

Consider mobile app development an an investment , which will increase your revenue in long term if done correctly , and a right mobile app development partner having expertise knowledge will get you to meet your expected needs of your business organisation .

September 12, 2018

Effects of custom software development on business

“One software meets all business needs ” is not particularly the case in real time business computing environment . Every business industry is different and it is almost next to impossible to have a common software which suits all the business needs . The best solution to this problem is to make a custom software development solution according to the business tailored needs . Custom software development gives numerous of benefits to business owners and some of them has been described below :

Better Efficiency

Optimisation your efficiency of business and increasing the productivity of employee is always critical for increased productivity . The more you perform , the better will be the efficiency of the organisation . A tailored made custom software solution will help you achieve better request handling and order processing process , customise reports according to needs , thereby boost revenue of the company .

Lower Cost

Yes you heard it right !! When we ar talking about custom software development , you must have heard that it cost very higher in comparison with mass vendor solution like SalesForce .

But the fact is it gives lower cost when we are considering it for long run in terms of :

Upfront licensing cost
Per user cost
Staff training
Customisation for missing functionality

Lets say you are comparing the cost in a long run of 5 years , you will be really surprised to see the return on investment with choosing custom made solution for your business .

Support & Maintenance

It is fact that mass vendor solutions like SalesForce , have almost no chance of any type of problems even occasionally , but the problem is if you have set up the mass vendor solution and want any kind of support , you will necessarily have to wait for your turn for any kind of assistance as they are having various other customers to. The alternative solution may be hiring a on site engineer permanently on your site which will cost you more .

With Winklix custom software development solution , your support is just a phone call away. As our software development have made the complete solution for you , we can do deep inside the software and can develop it accordingly . This is very useful in time of needs and as well as for on going maintenance .

ROI

By purchasing off-the-shelf solution , you are increasing the business of the developer and once you stop paying them they will restrict your access to software solution . But in case of custom software development solution , you are building your own product and thereby increasing the net worth of your own company . At the same time it is proven beneficial in long run and gives you higher profit and return on investment.

Do don’t choose the mass vendor solution . Rather start implementing custom software development to show the world about your individual expertise and stand out of your competitors .