If you are curious of knowing how big data can benefit your organisation in driving more number of customer , then fortunately you are at right place .
The technology sector in the world is continuously changing and so in the case with customers . The customer now a days are demanding more personalised experience . With the introduction of internet , smartphones and computers – people today are more informed in this digital age .
It is very easy and convenient to find anything related to services or product online or on social media because of digitalisation . But at the same time , if you even got a single negative review for your business , it is more than enough to ruin your business and tarnish the whole image of your brand , as it will spread like fire for your brand . A negative image will also make it difficult for business to exist in long term as they will unfortunately get lesser number of customers .
Customer plays an very important role in overnight success of any business organisation . It has always been seen that business which satisfies their customers always stay ahead in the competition .
Big Data For Customers Experience
Big data is always act as a key to unlock the lock in terms of proving awesome customer experience . Many companies make use of big data analytics to measure the behaviour of customers on the basis of their past , present and future trend , which thereon improves the overall experience .
Companies are making the use of lots of internal as well as external data . But nobody can justify the accuracy of such data . But most of the time it has been seen that business are always low on the matter of absorption of data , as the speed of data accumulated from various sources like social media , web and so on is always on the higher side .
Thanks to big data analytics which provides the deep insight to enhance the overall customer experience life cycle and better understanding of customer choice , profitability and so on.
Big data has a feature embedded in it which enables massive collection of structured and unstructured data by many sources in order to know customers from various prospective . By deeply analysing these insights you will be able to know that customer is “next likely purchase” or “next call for action” which aids field and marketing guy to offer customers accordingly .
A lot of companies are also closing deal with customers by getting full understanding of their customers with insights by hit and trial method . Such companies also make use of latest analytical tools and methods for testing and thereby enhancing the overall customer experience by every angle in the organisation .
Use of big data makes senses for business owner to customised offers that best suits individual customer needs by drafting content that best offers deep insight about customer behaviour , profile and their preferences .
Know More , Sell More
As per the recent discussion above , sales and revenue depends on customer choice which may need series of interactions , cold calling. follow ups from company primary system which includes the team efforts right from sales and support department to social media and others .
Once your sales team use combination of traditional database along with modern approach , they will get better understanding of customer’s intention . But always make a note of it that bringing all together is challenging task .
To overcome with this challenge , the most common way is to integrate structured and unstructured data in a way that is accessible for analysis using existing data warehouse , by use of famous platform like
Hadoop . Hadoop supports storage of massive data and at the same time also creates data archives which makes both structured and unstructured data more accessible by creating active data archive and makes it more valuable for your company .
In case you are looking for some another bog solution , you can take help of solutions like
Oracle Big Data which is powered by Xeon Processor to produce which creates a more deep insight and streamline target on the basis of real insight on interest , activities and behaviour .
Once you are done with insight and data accessibility , you can organise the same on dashboard which will aid in decision making for your business . Oracle offers business Intelligence Analytics from more than 8o industrial segmentation .
To boost greater adoption of big data , companies are looking for technology based solution to handle the big database in present inside of the application itself .
Conclusion
Everyone is looking for more customer engagement to enhance customer experience . To increase the brand value and customer insights , Oracle facilitates you with various kinds of analytics tools to enable better decision making .
