Month: November 2020

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Why has the Salesforce Marketing Cloud assumed significance among businesses?

Why has the Salesforce Marketing Cloud assumed significance among businesses?

In case you have a business or want to start one, what is the most significant thing you should work on? Without a doubt financial assets are critical. But, business isn’t only about trading goods or services. It is a must to have cordial relationships with your clients. Marketing is all about Customer Relationship Management (CRM). CRM is an integral aspect on which every business is based upon.

However, in case you require the best CRM for your business, you would want the best tools as well. This is where Salesforce Marketing Cloud fills in the blanks as it accelerates your business through specially designed tools. These tools happen to be technically superior and help you in knowing your customers inside out and this in turn, maximizes your profits. Hence, let’s delve into Salesforce Marketing Cloud and its various benefits.

Also Read : What is Salesforce ? It’s Features And Pricing ?

Main attributes regarding Salesforce Marketing Cloud

In a nutshell, salesforce brings companies and their customers together. Salesforce has got an integrated platform which aids you in handling marketing, sales, commerce, and services in one go.

‘Salesforce Customer 360 Platform’ is really trustworthy and you can count on it to get your work done. It gives an individualized experience to your customers by which you can gain other customers as well. If you employ Sales Cloud to tackle sales tasks and customer contacts, you’ll witness an increase in:

  • Win rates by 43%
  • Enhance rep productivity by 44%
  • 37% in bottom line
  • These apart:
  • Provide incredible shopping experience to your customers
  • React instantly to customer support matters
  • Automate time-consuming activities with customized apps and so much more.

Why opt for Salesforce?

Prior to getting into the reason behind selecting salesforce and Salesforce Marketing Cloud Benefits, it is pertinent to emphasize their values. Values imparted on their platform are unique in ways that they separate them from other companies in digital marketing solutions. Salesforce has developed a tradition and legacy of trust through which they encourage each other and the industry via their ideologies. Salesforce is devoted to transparency and total sincerity. They are of the view that profits can spike via honesty as well. While utilizing Salesforce users get several benefits. It is up to the user how they leverage the platform to enhance the scope of their business and CRM. These happen to be some of the Salesforce Marketing Cloud assistance.

Some of them are:

It maximizes your power to spread business across several markets by assisting you to connect with the bigger market. For example, you have merged apps with AppExchange, which helps you connect to the world’s biggest marketplace. Going by its name, it aids you in increasing your sales by linking directly to each customer. The sales employees in your company can obtain access to this platform with ease to learn the requirements of your customers well.

7 advantages of Using Salesforce Marketing Cloud

1.Customize with ease

Salesforce bestows you with the authority to customize online marketing tools as per your market base. With customization tools, you are free to offer a personalized touch to every customer devoid of any hiccups.You can even utilize integrated apps to learn about the several requirements of your customers. The customization aspect helps you in dealing with different customers in line with their issue. This facility apart from bettering your revenue also assists in multiplying customer base.

2. Aids in adapting to changes

There are some businesses that are very trustworthy and the reason for the same is that they have a good knowledge of the psychology of their customers. To take your business to new heights, you should be flexible enough to change in line with the transformation in the market. This is where Salesforce gets into action. It assists you in adapting to the change better in line with the variability of your customers. It even aids you in learning the underlying shift in the pattern of customers. Through this platform, you derive the power to make right decisions at the right time. This is the best part of Salesforce Marketing cloud.

4. Absolute safety

We are living in a world where data gets stolen every minute. Salesforce platform is ideal to counter such a threat as it provides ultimate protection against the misuse of data. By evaluating the data, you can secure your business from all threats emanating from cyberspace and your business rivals. It even assists in the encryption of data between your company and the customer. Also through Salesforce you can safeguard your customers from different kinds of stealth. And by providing high security, you can build loyalty and trust among your customers which can be beneficial for you in the long run. So, security is very vital when it comes to customer and company management, and Salesforce provides you with the same in abundance.

5. Increased Sales

With all the salesforce Marketing Cloud features at you disposal, the sales will also go up. The spike in sales differs in proportion to the security you offer to your customer. Also, it got custom-specific platforms and apps, which aid you in establishing connection with your customers via a single touch. This facilitates increased sales as well. Further, through data analytics offered by salesforce at an economical price, it becomes convenient to concentrate on big data to hike your sales by a huge margin.

6. Innovate easily

When the sales part is taken care of very well by Salesforce, you get plenty of time to involve with your customers and this leads to innovation. That’s the reason Salesforce is considered ideal. With this platform, you can come up with innovative ideas and execute them directly to learn the optimal returns of ideas. It is assumed that innovation can come out at any level in the hierarchy. Considering the same, this platform offers opportunities at various levels to every user. So as to have innovation to benefit the entire community and business.

7. Helps in making decision

Decision making is very critical in an organization. Now decision making can only be effective if you have administered information presented professionally. So, Salesforce aids you in better decision-making as well. The platform assists you by providing every information collected graphically. Also, it enables you in foreseeing the future trends, thereby rendering your choices very precise.

Spreading happiness

Armed with these features and your toil and diligence, delight of your customer is totally assured. It goes without saying that, if your customer is satisfied and content, you will benefit immensely as well. This is what Salesforce does for you: It can take your business to a new level altogether. That is the reason why Salesforce Marketing Cloud has gained currency across the globe as well.

Finally

In the end, it can be safely said that Salesforce isn’t only about buying or selling. It’s got to do with increasing happiness via connectivity and power for the benefit of customers as well as business. Salesforce tools are not merely materialistic assets, but they serve the purpose of entertainers, who give immense joy in several ways while toiling excessively internally.

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How digital banking can save your day in these tough times?

How digital banking can save your day in these tough times?

Introduction

With the Covid-19 continuing its infectious spread, banks and the financial sector are in dire need of new and refreshing customer experience. They have to get adjusted to the changed realities to serve and maintain their customers and involve them remotely. In order to deal with the challenges posed and stay afloat, several banks have transmitted positive vibes like perks of online banking to their customers’. Services such as comfort of performing round-the-clock transactions and access of instant information regarding their account happened to be measures which banks have taken these days to retain their customers. Also, some banks are even having tutorials to create awareness among their tech-unfriendly customers and upgrading the scope and type of transactions to maximize the use.

With the Covid-induced social distancing measures in place, the use of Digital banking has gone up immensely. This will have a direct bearing on how people will carry out banking transactions in future as well. Even users have taken to digital banking like fish to water as visits to brick-and-mortar branches have reduced.

Components that are highly likely to be affected shortly.

Changes in digital customer experience

Digital transformation has made its way into the banking and finance sectors some years back, and Covid 19 has only expedited the process. Instead of a luxury, this has become a necessity in the current scenario for banks and financial institutions. As per McKinsey report, customers who happened to be happy over digital banking experience will in all probability open new accounts and create more positive word of mouth. With social distancing being the new normal, banking procedures such as customer onboarding and product origination will be digitalized to offer an incredible digital experience to customers at the cool confines of their abodes.

More emphasis on engagement

With high perks on offer customers are highly likely to shift towards involvement through a digital banking experience. With digital transactions being more convenient and involving zilch physical efforts the trend will gain more traction even after the Covid-19 problems subside.

As per Harvard Business Review, the major repercussion of the pandemic is poised to be the spike in data-enabled services in every aspect of life. This means not just the operations arena, but banks will have to work harder in the domains of virtual sales and marketing to promote those services. Through data analytics tools and instant campaign management, banks will be able to transform customer data into logical insights and utilize the same via making the correct decisions at the appropriate time. This will assist banks to accelerate both involvement and bottom line in the post-Covid scenario.

Embracing next-gen tech

In the approaching years, banks will see a lot of changes in the digital market. Hence, banks and financial institutions will become increasingly receptive to embracing new technologies to add more convenience to their lives. Banks will even welcome more expandable and flexible technologies such as AI, Machine Learning, and Cloud platforms to serve the customers in the best possible manner. But, this evolving scenario will heighten competition, which would prompt banks to keep on delivering new improvements and features through their banking apps.

Finally

Hence, it is easy to surmise that the digital trends that have caught the imaginations of many are highly likely to flourish as a result of the pandemic. Retail banks and other financial institutions that can change their work patterns in line with the existing reality, adopting digital technologies, will make more more impact in the mercurial market in the future.

We can assist you with digital transformation techniques through our development and industry expertise. In case you wish to learn more about how we can aid you in these tough times then approach us without any hesitation.

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React Native or Iconic Framework: Take your pick

React Native or Iconic Framework: Take your pick

This is a reality and we all need to accept the same. Mobile apps have become an integral aspect of an organization in these times- whether it is marketing or customer service. Literally, half of the network function is performed on mobile devices. Everyone’s life would come to a stand still without mobile apps.

When it comes to the React domain, there are two major ways of building versatile mobile applications, the ones working on every platform: Ionic and React Native.

Ionic and React Native are two ideal solutions for apps. In certain manners, they vary, which we are going to tackle and juxtapose both solutions so that there is a clarity as to choosing the right alternative. Hence, let us get into the action.

How do you explain the Ionic Framework?

A business called Drifty (presently Ionic) built Ionic. The company to begin with made drag&drop solutions that permitted jQuery Mobile and Bootstrap to make applications.

When the success of this kind of method was clear, this was utilized to create a system that would facilitate the method responsible for creating applications. Generally, the application uses web-based code, which minimizes the heavy weightlifting pertaining to launching software to the next platform. More often than not, the application code taken from the web application also works in the mobile application, courtesy the Ionic. The Ionic Platform happens to be an open source, user-friendly tool meant for businesses such as Burger King, Home Depot, Amtrak Sworkit, etc.

How do you describe React Native?

Facebook wholly assists this cross-platform system. The system can create a mobile app for iOS and Android platforms with JavaScript. As a result of its capacity to “translate” JavaScript into native components, the code can easily be shared between the two platforms. We employ bridges, which implies that it is easy to create a “bridge” between JavaScript and the native language. A bridge is, in a way, a method of setting up contact between Respond Native and native platforms. The hot reloading happens to be another important feature, which assists the programmer to check enhancements and correct quickly and effectively than in single-platform applications. React Native is utilized by businesses such as Shopify, Facebook or Wix.

Now the differences involved in these

From a non-technical individual’s perspective, Ionic and the React Native do not come across as separate entities. But the same thing can’t be said about a developer. Considering the thought process of a developer, it is critical to understand the differences while creating a mobile application. As for mobile app development, the differences happen to be significant, and warrants a focus on the same. We can view differences if we see it from a client’s perspective:

React Native = native and Ionic = hybrid

A native app happens to be a software application developed for a certain platform-iOS or Android-with a programming language. It is designed with JavaScript and React, but all elements are native iOS and Android components. When it comes to Ionic, web views are used, applications created with React Native give incredible user experience. (Web Views loads and displays web content straight from your application. For example, mail uses Web Views for showing HTML content in messages). Whereas Ionic is a hybrid form, implying that applications are devised with HTML, CSS and JavaScript. These applications can easily be used on the internet, desktop or mobile. Ionic utilizes Web View to develop apps that were mentioned above. Ionic apps happen to be full-screen and totally powered browsers which use Web Views and Web technologies. For incorporating features such as GPS, camera, etc. into your application, Ionic utilizes Cordova or Capacitor plugins. This can dent performance in bigger applications severely. Ionic has to first provide the graphic components to offer the elements on the screen via a browser.

Churn out applications faster

React Native aids engineers to extract the full potential of the code written in React for the web application. This helps in writing an application in much less time. Whereas, in Ionic, developers can easily turn a website to a mobile application. Hence, you can develop a mobile application swiftly out of an existing web application.

On the count of popularity

This could be a critical aspect while deciding between Ionic and React. As mentioned previously, React Native has the backing of the social media giant Facebook. Several other broad apps such as Skype, Uber Eats and Instagram use the same as well. Ionic happens to be an app that is also very popular. It is utilized by smartphones such as MyTelkomsel and Vodafone India.

Crux of the matter

It is quite apparent from the above mentioned points that both Iconic and React have their own merits. We simply wanted to show that both Ionic and React Native, differ in tiny details and do their jobs efficiently. We have not hassled you with any technical data and details to confuse you because we wanted to build your interest in the topic. So, now make your own choice based on the write up.