Since 2008 , Apple is known for its technological revolution . Even the world is revolutionised witness of the way software is build and sold . In 2018 , the App Store turn 10 , and in the past decades Apple has opened ample of business opportunities for the emerging industries . Mobile app development industry is also getting stronger day by day , although it has potential of much more to come due to crossing of weekly user by more than 500 million on App Store .
Although for a general user iOS 12 might me unnoticeable , but if you are app owner you much keep an eye on the release . Since the past two years Apple’s strategy was to enhance the overall experience of the user , but with iOS 12 , Apple focuses on making the app more personal for the user. Here’s what all you need to know :
iOS 12 App Store Personalisation
If you are a regular visitor of Apple App Store who pays attention to even small things then you might have noticed you may have noticed a slight change in design interface of the store . Apart from design decision Apple has come up with personalised thoughts in their entire store which can opened doors in many of the native
iOS app development features that Apple has rolled out in this release .
Apple now going to offer user the app they are most likely to be interested in on the basis of past records , previous downloads and purchase and so on . Apple has also added Siri shortcuts , machine learning concept , push notification content and much more .
Provide Regular Update Of Your App With Each Release
Getting your app featured is a great way to increase your brand awareness and increasing more number of download of app with genuine user , and its become more better when user is able to get your app listed while searching for the specific keyword . With iOS 12 , you need to follow the tactics of both new and old one , ie you necessarily need to combine traditional marketing tactics together with a touch of personalisation in order to get a chance to get your
app featured .
So in order to improve your chances of getting features – always schedule your release dates with each version upgrade my Apple . Apple love to take into consideration those apps which are leveraging more Apple features which they are currently promoting .
See Fluctuating App Store Impression
If you are a app owner who is continuously doing ASO ( App Store Optimisation ) , then you have to redesign your ASO strategy . You have to now focus on more personalised apps to maintain your level of impression on Apple App Store . User insights are necessary to make your that right people are finding right products in App Store .
ASO works totally on the basis of keywords strategy . So always be precise while taking a decision about your keywords . As keyword will be the only ranking factor and pillar for your App Store presence . Now Apple is considering both your ASO strategy and SEO strategy in order to stand your app out of the flooded crowd and earns more creditability .
Think About Personalisation From Product Delivery
When planing a product strategy , always cross question yourself about what exactly the app is all about , what purpose it fulfils for the user , and what additional features is required in the app for making it more personal for the user . Vision makes a difference and makes you better understand of how personalised with fit into your strategy down the line .
