Month: May 2018

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How To Develop A Custom CRM For Large Enterprises

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Its hard to run a large enterprises without any customer relationship management system . In present market , numerous of CRM softwares are available in market tailored for different business sizes and industries . Then you must have a question arising in your mind that why to choose custom build CRM for your enterprise ?

These are lots of CRM mass vendors available in the market – the most famous being SalesForce which caters across 20 different configuration : Solutions for banks , hospital  , sales automation and more . Despite of its CRM functionality and flexibility to customise by a salesforce consultant , the enterprise where more than 20 user are working the cost will be $ 160- $ 320 per user/month , which is really a costly solution for any business organisation .

Why You Should Develop Your Own Custom CRM ?

The very first thing which comes in mind while choosing a CRM solution  is cost involved in developing the portal . Mass vendors ready to use CRM are expensive in nature and may contain excessive features that may not be viable for your organisation .

But while talking about the custom CRM development , the cost of developing this is also not cheap , but you will only pay for what functionality is required by you . Secondly employees will not have to spend additional hours in understanding the flow of the CRM as it is built as per the existing work flow of the organisation made custom for you .

For instance , while developing an CRM software for POS ( Point Of Sale) industry , we will be focusing on colours , icons and customer’s specifics approach for easy of usability for vendors and they can easily get familiar with the things as required by them

What Things Need To Be Considered While Developing CRM System ?

1) Ease Of Convenience

Time is money and should be invested with utmost care . Its better to save the time of the employees without wasting for searching things like common information or documents that should always be handy , and as per the requirement of the organisation , and at the same time can be able to generate reports and communicate directly with customer .

” Perfect CRM is one which is accessible from anywhere , from any device and provide meaningful reporting capabilities ”

2) Level Of Complexity

The more you add on the features in CRM , the more complex it will be as it will be requiring a set of technologies for CRM development .  We have developed a CRM for construction company using symphony2 framework because of its reliability and easy to use feature . Together with this framework we have used RESTful API and Ember.js . The project was built on a single page application thus allowing richer user experience .

3) Flexibility In Usage

When it comes to flexibility , it means your CRM should be capable enough to grow with your company , instead of choosing a new solution . Also it should be flexible enough of changing a setting of CRM system under particular process .

4) Compatibility In CRM

In addition to the other features in CRM , its compatibility with third party resources must be present . For instance the integration of CRM with messaging services , telephony , ERP and all .

5) How Reliable Is CRM

The CRM stores the most important data in the organisation , and it should be secured with utmost care , thus protection data from any third party security breach by applying appropriate measures .

Why It Is Necessary To Develop A Mobile Application For CRM ?

A web version of the CRM might be enough for organisation and internal management of employees , but when it comes to customer interaction mobile app must be available for interaction with them . Moreover mobile app is also necessary to communicate with sales employees of the organisation who are mostly in field to grab to give them new leads information , meeting schedules information and also to track the location of employees .
We would always prefer building of native mobile app for CRM solution for higher performance .

Defining MVP For CRM

We divide the CRM system application into two area’s :

1) Interaction With Customers

While taking about the CRM , it must have the following necessary feature in order to automate customer relationship :
  • Integrating it with telephony and message  and email service
  • Database of customer with filter to search as required
  • Tracking of customer
  • Generating of reports of customer
  • Calendar with build in notification for entering information on future meeting and updating the sales person accordingly .

2) Interaction With Internal Employees

CRM is all about allowing the task , defining the work load and ability to control all things by the Higher authority of the organisation . On the basis of these point the CRM system should have the minimum set of functions as follows :
  • Different level of access for different employees
  • Calendar with build in notification for assigned task .
  • Project assignment and monitoring .
  • Attachment of files and documents to particular task .
  • Communication with employees for particular task .
  • Getting task status update and its priority
  • Generation of workload reports .
Depending on the size of business you may be in need of different set of features in addition to the features listed above . The main motive is to create a CRM system than can automate the task of the organisation and help your organisation to reach to next level .
Winklix have dedicated team to develop custom CRM solution for your business as well as integration and customisation of SalesForce CRM . So in case you are looking for web based CRM development solution , or mobile app for the same you can right away contact us .
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Common Question that Arises When Developing A Mobile App

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Mobile app development has now become the top most priority for many business organisation now a days . Launching an app in the market requires set of planning and research . The commonly arises question are described below :

Is Mobile Website Good Enough ?

When it comes to mobile website or mobile app , it totally depends on the goals of your business . When there is only matter of showing content , then there is no better option than a mobile website which can attract more number of users and is also cost effective solution . But it will lack quality and functionality as user will face load time , small images and more .
For this reason mobile apps are the only solution for engagement and effective communication with the customer . The app can act as a personalised tool for engaging customer on the basis of their geographical location , user interest thus giving them personalised experience and in app content .
In some cases you will be needing both mobile app and website an it depends on users valuable choice to choose one .

How To Make Money From App ?

Choosing the right app monetisation model will definitely affect earning of your app , and can negatively affect your business in you choose the wrong strategy .
Always select the model that suits best for your business . For instance when you are planning to launch gaming application , the in app purchases are the best option . But when it comes to music or video streaming , subscription model suits bests . Sp arising a question about what problem does it solve ? What areas they app need to serve in ? And various other question need to be arisen before launching to successfully make money from the app .

Which App To Develop : Hybrid Or Native

Native app are build for specific platform and hence deliver more richer experience for user and is also fast and responsive . Whereas when we are talking about Hybrid app , these apps are made for all the platform , and can be developed by anyone who have good knowledge of HTML designing and development .
We would always prefer user to go with Native app as it is highly performable and delivers best in class user experience , however when talking about the development cost , it is costly and requires more time for development .
In case you are preferring to launch some light weighted app in the market across all the platform at minimum investment , then there is no better option than hybrid one .
For more details about hybrid vs native app together with its advantage and disadvantage read our article here .

How To Choose The App Development Team ?

It is always preferable to choose a mobile app development company who has a dedicated team of designers , developers working solely on mobile app development . Hiring a app development agency means hiring a team who has strong capability and specialised knowledge .
When you are choosing a development team , always look at their portfolio , reviews and rating and if possible do visit their physical office for measuring their team capability . The best way to find out the capability of app developer is to quickly checkout their past work together with client satisfaction.

What To Plan For App Maintenance After App Launching ?

The real game begins after all launching , when the real user start testing it . The app developer job does not gets finished as soon as they deliver the app to you , rather their real task starts after that , finding the bugs in the app , getting feedback from the user and so on .
Once you have launched your app , closely monitoring areas where you can provide more values to your customer need to be screened .
To be successful in the market and increase your brand awareness you must provide regular update of app as peer the market demand of the users .

How Much Does It Cost To Develop An App ?

The cost of the app depends on variety of factors like features required , project size , time required to build the complete project and so on .
For more in depth knowledge of cost breakdown you can refer here .
Doing a business in 2018 without a mobile app is a big challenges for business . So in case you are planning to have an app for your business and is searching for app development company , then you can quickly contact us .
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Behaviour Of User On Android VS iOS Platform : Impact On App Development

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Thinking of mobile app development ? Then you probably need to think of your targeted user to . Developing an app is not just about delivering a piece of software , rather the app which act as a problem solver and ease on the life of the user are the most successful mobile app . So you need to necessarily understand the people need in case you are planning to provide them a valuable solution .

Keeping an eye on the users choice , we can easily get to know about their taste of tongue . Whether someone choose Apple or Android ,  you can get overview of what kind of app they are going to download , whether they will pay for the apps or make in app purchases  and so on .

This post is about basic difference between android and iOS devices , the key of success between both the platforms and so on . Lets discuss point wise below all the impacts :

The Present Mobile OS Market

As per the recent reports Android and iOS account for 99.6 % of the total market share with over 3.6 million apps available for download in Android store and over 2 million apps available on iOS app store . iOS users are more ready to spend money on apps than the android user , whereas there are more number of targeted audience in android play store .
So the choice totally depends on you which platform to choose from . If you are planning to target more users then Android is the best platform , and when your motive is to ear money from your app , you should choose iOS platform .

Difference In Device Capabilities

Depending on the choice of user there are very few difference between Android and iOS user when it comes to choosing their smartphones .
For instance say , Apple follows stringent regulation for app submission , push notification and timeframe for system updates . But Apple user are loyal and they know they will receive an update across multiple iOS devices .
In contrast , Android app can be submitted freely , and is also highly customisable .

Personality

What amount does identity influence our decision in cell phones? There are unpretentious contrasts.
Strikingly enough, Android clients have a tendency to be more thoughtful contrasted with iOS clients who recognize as outgoing individuals. iOS clients like to burn through cash and say they’re agreeable in positions of authority. Interestingly, Android clients show more prominent levels of trustworthiness and modesty and say they are more agreeable as devotees.
Identity contrasts might not have a noteworthy effect with regards to choosing which stage to use for your application, yet they can give a little understanding into what kinds of applications they like to utilize. It’s critical to center around the objective of the application and client expectation.

In App Engagement , And Retention Management

Android and iOS user engagement ration is completely different . iPhone user are more likely to engage with app in case it is content oriented app .
The performance of certain task like registration , purchase and in app purchases vary between Android and iOS . In terms of engagement and usability , iOS is know be the best expect the registration in which Android is leading .
You should be clear about your goal and purpose of your application to target the market of app . Choosing the appropriate platform will depend on goal you are trying to achieve with your mobile app .

Consumer Spends

As previous discussed in this article , iOS user make more purchase than the android user , however the gap between both of them is getting smaller . These insights are useful for brands looking to develop retail apps or want to generate revenue form the app which are paid . Usually in app advertising in the main source of income in Android app .

Which Platform To Choose From ?

To get a win win situation , you must develop an app for both the platforms , ie Android and iOS as they together are holding almost all the market share , and thereby your app can be reached to majority number of users .
But in case you are looking to choose one platform , then you need to be thoughtful about your targeted audience , thoughtful consideration and more .
Each platform has their own advantages . Android is the preferred choice to large number of user due to ease of usability and cheap availability , whereas iOS are engaged with audience who tends to spend more .
So on the basis of above things , you must take the informed decision . In case you are looking for some expert to suggest you , or you are searching for mobile app development company , you can contact us .
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