Top 10 Free and Paid Third-party App Analytics Tools for iOS Apps

The field of iOS app analytics is more vital and dynamic than ever as we approach 2023. Knowing your app’s performance and user behavior is now essential to developing a successful app, as millions of apps compete for users’ attention in the App Store.

As a reputable iOS app development business, we are aware of how crucial analytics are in the cutthroat mobile app industry of today. Third-party app analytics solutions have become indispensable friends for marketers, product managers, and developers in this fast-paced digital environment. These effective tools provide in-depth analysis of your app’s performance indicators, including conversion rates and user engagement trends, so you can make informed decisions that improve both the general functionality and user experience of your app.

However, with so many possibilities on the market, how can you pick the best tool for your unique requirements? Do not fret! We have everything covered. This post will explain what third-party iOS analytics tools are, as well as give our recommendations for the best free and paid choices available in 2023.

What Kind of iOS Analytics Tools Are Third-Party Tools?

Comprehensive insights into the functionality and user behavior of your mobile applications can be obtained using third-party iOS analytics tools, which are strong software solutions. From crash reports to user engagement analytics, these tools provide an abundance of data that can help you better understand how users interact with your app and identify areas for development.

These are not just nice-to-haves, but rather necessities for success in the cutthroat app market of today. As of 2021, over 2 million apps were accessible on the Apple App Store, according to Statista. To stand out in this crowded environment, developers need every advantage they can get, and third-party analytics tools give them just that.

By offering more comprehensive data and sophisticated capabilities like cohort analysis, funnel analysis, and heatmaps, these platforms go beyond what native analytics can provide. They support companies in making well-informed, fact-based decisions about their app strategy instead of relying solely on intuition.

The use of third-party iOS analytics tools has numerous advantages. These include: enhancing app performance by locating issues that cause crashes or slow load times; optimizing marketing efforts by tracking which channels bring in the most valuable users; and improving user experience by identifying pain points in the app.

Why Opt for Third-Party App Analytics Software Rather Than Native Ones?

There are two primary ways to examine the functionality and usage trends of your mobile application: using third-party analytics tools such as Google Analytics for Mobile or Mixpanel or using native analytics offered by the platform (such as Apple’s App Store Connect).

Although native analytics do give some helpful information, such as download counts, star ratings, and reviews, their features are typically much more limited than those of third-party vendors. For instance, App Store Connect can provide you with the number of downloads your app received in the previous week, but it is unable to provide the number of users who finished a purchase after clicking on one of your app’s features. Understanding user behavior and making data-driven decisions to enhance your app depends on this degree of detail.

However, a far more detailed picture of user behavior is provided by third-party analytics programs. They can monitor events in real time, categorize users according to different parameters (such as device or location), follow individual user journeys within the app, and even forecast future behavior based on historical data.

But using third-party technologies isn’t always a bed of roses. There are also some drawbacks to take into account, such as the fact that they might be more difficult to set up and operate; that they might need extra coding in your app; and that the gathering of extensive user data may raise privacy issues.

In summary, third-party iOS analytics solutions offer significantly greater depth and versatility than native analytics, even though native analytics are a wonderful place to start when learning fundamental app performance indicators. They give developers a thorough grasp of how their users behave, which they can then utilize to improve user experience, maximize marketing efforts, and eventually spur corporate expansion.

How Are iOS Analytics Tools Provided by Third Parties?

Ever ponder how independent iOS analytics tools operate? Yes, it’s an interesting procedure! These tools collect data from your app and analyze it to offer insightful analysis, much like detectives would. They gather data on a variety of topics, including app performance and user behavior. They then examine this data using statistical models and algorithms.

When these tools convert unprocessed data into useful insights, magic happens. For instance, they can spot trends in user behavior that show you why people uninstall your app or which features they find most appealing. This is important since knowing what your people require is what drives you to decide on future updates and features more intelligently.

What Kinds of Information Can These Tools Gather And Examine?

Let’s now discuss the kinds of data that these technologies are capable of gathering and analyzing. It’s a long list! User demographics (such as age and location), usage statistics (such as how frequently users open your app and which features they use), crash reports (which detail when and why the app crashes), conversion rates (which indicate the percentage of users who finish desired actions like making a purchase or creating an account), and a plethora of other information can all be tracked by them!

After gathering and analyzing the data, insights on enhancing app performance are provided. For example, if the tool finds that your app fails a lot on a particular kind of device or operating system version, you can give these issues top priority when you release your next update. If the tool indicates that users are spending a lot of time on a certain feature but need to convert to paying customers, you may want to reconsider the tool’s functionality or design.

But keep in mind that this data contains invaluable information about your users’ experiences using your app; it’s not just statistics. Understanding their habits and preferences can help you better personalize your services to suit their demands, which will ultimately result in satisfied clients and successful business operations.

After outlining the operation of third-party iOS analytics tools, let’s talk about some of the best products on the market right now. There are many choices, each with special qualities and advantages. There is, therefore, an analytics tool out there that is ideal for your requirements, regardless of how big or little your business is!

Which Third-Party iOS Analytics Tools Are the Best Available Right Now?

Hi there, today I want to discuss some of the top third-party iOS analytics solutions available right now. I assume you’ve heard of Firebase. Google offers a free tool that gives information about how apps are used and how engaged users are. You can monitor things like sessions, initial opens, and in-app payments with Firebase. It also integrates with other Google services, which is cool!

A well-known brand is UXCam. This tool records and visualizes user interactions with your app to help you better understand their experience. Just think about being able to see where people are swiping or pressing! The most popular sections of your app are displayed on heatmaps, another feature provided by UXCam.

But there’s still more! Top competitors include Appsee, which provides touch heatmaps and user session records, Mixpanel, which is well-known for its data-driven approach to enhancing client retention, and Flurry Analytics, a free service from Yahoo that monitors user behavior across several platforms.

How Do You Pick the Appropriate Tool for Your Needs?

Having identified a few leading third-party iOS analytics solutions, how do we make the best selection? ObviousThats on your requirements. There are several considerations:

Selecting the most well-liked analytics tool isn’t the only thing to consider; you should also look for a solution that meets your unique requirements. For instance, because UXCam focuses on visualizing user interactions, it can be the perfect tool if your project requires a thorough understanding of user behavior.

Always keep in mind this golden rule: weigh your selections according to your needs. Fancy features that you won’t use should not influence you. Rather, concentrate on the instruments that provide the functionality your project needs.

Here is a summary of some of the best third-party iOS analytics tools and advice on selecting the best one for your requirements. However, selecting a tool is only the first stage. We’ll discuss how to incorporate these technologies into your app development process next.

Conclusion

I can vouch for the significance of selecting the appropriate third-party analytics solution for tracking iOS app performance as a member of the Winklix team. It’s important to choose a tool that fits your unique demands and objectives rather than just picking any old one. Having so many alternatives at your disposal might be intimidating. But do not fret! We are available to assist and mentor you during this process.

Through hands-on experience, our iOS developers have created over 2,800 iOS applications across various sectors, giving them significant insights into the advantages and disadvantages of top iOS analytics providers. We can help marketers, product managers, and developers of iOS apps improve the performance of their apps by helping them make data-driven decisions that maximize the app’s usability and performance. Why wait then? Let’s set out on this path to improved app performance together!

April 27, 2023April 27, 2023

Ways to reserve app name for your Android and iOS apps ?

No one anticipated that the importance of picking the best name for the company would increase so much with the development of technology and the techniques of SEO (Search Engine Optimisation) and ASO (App Store Optimisation).

The same holds true for the app’s name. Business owners must not only choose the best name for their company but also reserve it.

In fact, it’s one of the foundational achievements for a company wishing to grow in the eCommerce sector. You can either reserve an app name first, then construct a WordPress mobile app, or the other way around.

However, there are a few rules to follow and considerations to keep in mind when you go about reserving the name for the Android and iOS apps.

Keep reading to find the finest advice for naming your app. Be the upcoming big thing in your industrial segment by reserving the name of your preferred app.

The importance of selecting the ideal app name

Let’s start by studying the importance of selecting the correct app name before learning how to reserve an app name.

Although the significance of this issue much exceeds the confines of this article, we have attempted to provide you with some highlights in the paragraphs that follow:

#1: Creates a brand’s identity

The name is no longer just a descriptor given at random. It carries the brand’s identity and establishes the authority and recognition of the brand.

Every time a consumer hears or reads the name, they should immediately recognize it. As a result, a name that is simple to remember eventually develops into a brand that is simple to remember.

#2: Emphasises the objective of the app

The name communicates the purpose and goal of the app in addition to reflecting the brand’s identity. The brand name should be chosen with consideration for what it implies or stands for.

In reality, it could also be associated with the market segment or category to which the app belongs. For instance, the word “game” is frequently used in the name of gaming apps in one form or another.

#3: Strengthens ASO initiatives

Utilizing the ASO potential of your website depends heavily on the name of your mobile app. It improves the app’s rating and visibility and aids in app store optimization attempts.

In fact, it can be really helpful if your app’s name contains a keyword, either whole or partially. However, you must also make sure that it matches your brand’s domain name and website name.

Android app name Reservations

With Google Play Store, it is simpler to reserve a desired app name. You have more choices and can even use a name that someone else has previously taken.

Since Android supports numerous apps with the same name, it’s possible to utilize the name without having to reserve it. However, we advise you to avoid copying or plagiarism and come up with a name that is particular to your brand.

Keep in mind that the Google Play Store only permits names to contain up to 30 characters. In order to avoid the app name being truncated when users view it on the store, try to keep it brief.

In addition, you will need to reserve a domain name for your app and enter the name or URL of any Facebook, Twitter, or other social network pages that are related to it.

As a result, consider these considerations as well while choosing a name for your app. Submit the app name after having your identification and contact information verified.

If your app’s name is “My Business,” you should ideally align and correct the other issues as suggested below:

Domain Name: mybusiness.com
Facebook Page Name: facebook.com/mybusiness

IOS app name Reservations

While creating an iOS app has been easier thanks to app developers, reserving a name for an iOS app can be trickier than it is for Android apps that are uploaded to the Google Play Store. In truth, Apple has severe policies against plagiarism and program name replication.

You should start by browsing the app store to make sure the name you have picked is not already in use because it only permits and allots unique app names. If so, try combining relative and derived words or come up with a completely new term.

You can proceed to reserve it for yourself if there isn’t an app on the App Store with a name that is exactly similar. Now you know why it’s crucial to reserve the app name.

You must strategically use the 50 characters allotted for names on the Apple App Store. In fact, the app name for the iOS and Android versions should be the same, so keep it to 30 characters or less.

You can reserve a name for your iOS app by following the instructions below.

Visit itunesconnect.apple.com and sign in to your Apple account.

Add your new app by going to “My Apps”

Observe the rules and include the information

Finally, click “Create” to complete reserving the app name.

How to choose the ideal app name

App nomenclature calls for some special direction and understanding of the finer intricacies. To guarantee your app has the best name possible, use the advice and suggestions below:

#1: Conduct research and brainstorming first.

Researching extensively is the first step in selecting the perfect name. Look at the naming techniques that your rivals and industry titans employed for their apps.

You can also try to determine the preferences of your target market by looking at the most popular names. Ask if they prefer long or short names, portmanteaux, or other alphanumeric combinations. Check what complements your brand, then make your decision.

#2: Align the concept with industry standards

With a few notable and unique exceptions, most app names correspond to the sector they are intended for. The name should not only reflect your brand, website, and domain name, but it should also inform users of the function and app category.

For instance, the name of Google’s navigation program, Google Maps, sums up its main function in a single word. You can, however, make a few changes and add some spice to make your own thunder and buzz.

#3: Highlight the Benefits of the app

The name of the app might also highlight one of its key features or even sound like a feature. It may discuss what the app performs or what action it can encourage users to do. For instance: The “Messenger” App from Facebook is all about chatting, sending messages, and interacting with other users.

This can be enhanced and highlighted in the app to draw even more attention to it. When someone says “Google it” or “WhatsApp it,” for instance, they are actually referring to the features of Google and WhatsApp. Because of how catchy the titles of these apps are, they have over time evolved into genuine action words and phrases.

#4: Pay attention to access and discovery

You must consider the app’s usability and discoverability as you search for the ideal name. The users’ thoughts shouldn’t have to work too hard to process the name. Choose a name that is straightforward, approachable, and memorable so you don’t have to set up a tongue-twister competition.

In general, you can use any name for your app as long as it is appropriate and simple to spell, type, pronounce, and retain. Keep the name as brief and impactful as you can, and try to avoid using special characters and symbols.

#5: Obtain feedback and complete

Even if you are always the best judgment, it never hurts to occasionally get a second or third opinion. In fact, you can run your own app name with others in the same way that you test its features and functionalities using A/B testing.

Reduce the list of potential app names to two or three, then make them publicly available. Ask for thorough input on the suggested names before settling on the one that tops them all. Finally, you’ll have a name for your app that will carry the destiny and success of your company.

Conclusion

In conclusion, choosing a name for your app is an important step toward building your brand identity. Conduct thorough research, choose a unique, short and simple, and descriptive name, and reserve the name early to avoid any legal issues. By following these strategies, you can create a name for your app that is memorable, discoverable, and stands out from the crowd.

May 4, 2021May 4, 2021

All You Need to Know About the (SVOD) Subscription Video On Demand

Transactional video on demand, premium video on demand, subscription video on demand and the new AVOD / SVOD hybrid platform have been a street fight for online audiences these days. We started off with a dive on ad-supported video on demand (AVOD). If you miss it and want to catch up, you can find it here. The focus of this blog is on demand subscription videos commonly known as SVOD. Let’s start with a short history lesson.

In this article, we are talking about the discovery of various digital entertainment distribution platforms. We are looking for entertainment in today’s world and we live on stage one at a time.

SVOD’s Connection with Netflix

For your information, tell us about SVOD, when Netflix launched its monthly subscription website in the United States in September 1999, Netflix began renting a big movie blockbuster video in the late 90s, when it started as a movie rental service. Netflix subscribers can order a bundle of movies to be delivered to their homes on the Internet, where they can enjoy DVDs. Family wise, there was no late fee, you returned the bundle of titles when you were finished with them, and could then go ahead and order more.

This experience was not perfect because it was not immediate. On the other hand, Blockbuster customers will walk up to their local shop (it’s hard to believe now, but they are everywhere), select a title off the shelf. Give on Pay $ 6.99 to rent the latest release for one night. Should you return them late, you will be charged late. These charges can be substantial, and consumers hate them better. The blockbuster did away with them in one last ditch to save himself before the very end, but it was too late. Delay fees have also always been controversial within the industry, as Blockbuster did not pay the rights holders of those films and refunded a portion of those late fees.

Netflix has rightly identified that subscribers will rent more movies at once, failing to consume all of them within 24 or 48 hours if they knew they should not face late fees. needed. They also knew that blockbuster stores often did not demand new release titles due to less information from the public. However, this unfulfilled demand was very good for the film industry, as customers would almost always opt for an alternative film. Vs. returning home empty-handed, it was a constant source of frustration for the consumer. Because Netflix did not rely on physical stores, they were better positioned to meet the demands of the latest releases.

In 1999, Netflix opened up the industry to a wider audience when they offered you the option of a consumer in exchange for a monthly subscription of $ 9.99. You can eat all the options that existed at the time which were limited to pay TV networks like HBO in the United States or TMN (The Movie Network) in Canada. Cable and satellite TV distribution had begun experimenting with video on demand as a means of enriching the value of cable or satellite TV subscriptions. These services were new and had strict restrictions for the investors we used to see today. The amount of pay available for all the films you could eat was limited by the network’s broadcast schedule and the amount of inventory provided by cable and satellite companies.

Netflix, on the other hand, had an invention of titles available on a large scale. Subscribers would order the films they wanted to watch from the website that sent the movies to subscribers’ homes, where they could be viewed on DVD, as they had rented. Some titles were available to stream directly on the Internet, but the overwhelming majority of their content was disc-driven, and ready to go to consumers’ homes after just a few clicks.

In the early 2000s when Blockbuster Video declined an offer to buy Netflix, Netflix doubled down on its efforts to become a lean, mean, entertaining machine. He took advantage of the increasing availability of high-speed Internet services in the US and Canada, and began focusing on putting more of his catalog available online for streams. As the rental component of their business declined, and subscriptions moved forward, Netflix began to become the streaming giants we know today.

I have looked at several details here, which suggests that in the late 2000s I was selling films to buyers domestically and internationally, and I can tell you that Netflix’s impact on the market was dramatic. They disintegrated in every area. Today, he leads SVOD and PayTV globally with 205 million subscribers globally. Amazon is behind more than 150 million customers, and Disney’s SVOD service Disney + ranks third with over 90 million subscribers.

Also Read : How much does it cost to develop app or website like Netflix ?

How Works the SVOD Market?

There are many SVOD platforms. More than a few dozen of these platforms are easily present, and compete globally for customers. The platform may be interested in Netflix, but the overall market size is such that no player will own the globe.

SVOD operators provide a mix of content to viewers in exchange for a fee paid monthly, weekly, or annually. The hallmarks of the SVOD service are exclusive content, subscription fees, no advertisements with content distributed to viewers on the Internet. Platforms typically view content licensed based on particular content, to attract viewers based on the shows they have available. License fees are usually paid in lieu of rights in these shows. Some of these fees are bonuses, or are structured with variable payment systems, where the content provided is rewarded based on the number of views their programs receive. SVOD platforms require deep libraries of content to keep their audience interested, and exclusive access to Premier Premium content to prove the ongoing value of membership.

SVOD platforms distinguish them from each other by indicating the depth of their specific content, and their content catalogs. They court fans of known content franchises, and promote new shows bought away from their rivals to attract viewers. Some of the past mega franchises such as FRIENDS, and OFFICE have such intense, built-in audiences that we have seen big players spend serious money to secure the rights to these shows – perhaps better, to take these builds. Pay big fees for – audiences away from their competitors.

Subscribers pay a monthly fee on the platform, for the right to view content available on an unlimited basis without interruption by advertisements, at a time that is convenient for them, and robust, keeping uninterrupted sessions in high quality formats Can be paid with technology. Talking about strong technology, SVOD platforms live and die from the user experience. If fans cannot find the show they are looking for, or they cannot watch it in high quality, or end up watching an episode without crashing the app, they must leave the stage in search of an alternative.

Operators court potential customers with limited trial experience – often just one week, although some operators will offer more frequent monthly trials. It is essential that the app is easy to navigate, that the available content is easily browsable, that the suggestions are relevant to the user’s performance preferences, and sufficient to see them coming back after testing.

The SVOD platform is slightly different from the AVOD or SVOD platform in relation to which devices they should be compatible with. A strategy that puts their service on all or a large number of devices will give them plenty of opportunities to win new customers, but because of the user experience, the quality of the video feed, and the high standards expected by viewers with respect to the service , It can be a risk strategy for any but the biggest players.

Avoid These Pitfalls If Launching SVOD Platform

Millennial viewers have been conditioned by Netflix to expect a premium experience in exchange for their membership fees. They expect an ad-free experience. They expect to be able to easily navigate the mix of content available by minimal style. They always expect an experience, with all episodes of the series available to binge in its entirety.

SVOD services are available on the best mobile platforms (Apple and Android) with home-built experiences. Standing with a premium look and feel will really help manage Subscriber Retention issues, and put pressure on customer care. Increasingly, operators are able to take advantage of digital SVOD marketplaces such as Amazon Channel, or ROKU Marketplace, which provide SVOD services, and promote them on a large scale platform of users. While these seem like a way to save money, to build your own 10-foot experiences; They may come with significant revenue sharing implications that will require management.

Do not make the mistake of complicating your model based on your experience. Quiby learned this the hard way. Quibi has developed an SVOD / AVOD hybrid solution that will provide users with an ad-supported experience at a monthly fee of $ 4.99 and an ad-free experience for $ 7.99. They tried to push the boundaries by creating content that was viewable only in portrait mode on your mobile device, and all their episodes were short. Despite all the buzz surrounding its launch, and hundreds of millions of dollars of investment in the development of premium content, Qwoby did not come quickly and hard. While Quibby has officially blamed COVID-19, it is difficult to swallow given the overall development experience by the SVOD industry.

Tips To Plan OTT with SVOD Platform

After planning and launching yourself on OTT with your own SVOD platform, here are the 3 main tips as follows:

Investor in Premium Content Will Command Listener

The SVOD scenario is very competitive. Your service is going to compete with the big boys on the block: Netflix, Amazon, HBO Time Warner, CBS-Paramount-Viacom, ABC-Disney; And other small fish. Each manufacturer with an idea is looking at these key services to invest in their scripts. You will not be able to compete with the big boys at the time of launch, you will need to be creative.

This can take the form of aggressive producing producers, spending to advertise co-production opportunities, being prepared to take risks. But it can also go another way. Some of the most successful SVOD services begin with hyper-targeted content offerings that attract a niche audience, spending time delivering premium formats such as 4k and developing a reputation for excellence in a genre.

Examples of this include the following:

Love Nature – Under this comes a service, which dedicates to wildlife material.

Pureflix – A service dedicated to spiritual programming

Muslim Kids TV – This includes a service dedicated to Muslim children with appropriate, educational content.

Fubo TV – a service dedicated to sports programming, which has since expanded significantly.

MetOnDemand – A service dedicated to broadcast opera

After providing core content offerings to niche communities, these services serve to develop a reputation for excellence within their target audience and do not have to compete with large companies for content. Distributors with focused content offerings will carry new content to these buyers, which suggests that the show will gain a larger audience more quickly and is more likely to be renewed for subsequent seasons, as they will be at mainstream outlets.

Investment in Premium User Experience

Subscription video on demand is a competitive business. There are a lot of options for today’s consumers, especially between cable cutters and cable nevers who are piecing together multiple subscription services to change the cable experience. This customer is ruthless. They will not stick if the service does not meet their expectations for ease of use, and around 24/7 uptime. Even if you just have to see that this is the hit of the year, once your customers have consumed it, they will leave you like a hot potato. You need to keep these subscribers on board for as many months as you can to maximize the value of every single customer you pay.

Honor your investment in content, and continue advertising, and investing in it to win new customers by investing in the best possible user experience you can afford. You have to stay in it for the long haul and need to spend continuously to keep your app stable and improve over time.

Avoid Apple Tax

Do you know how many billions Apple earns from the App Store? Apple cuts 30% of your app’s revenue globally for the privilege of distributing your app to its App Store across Apple devices. Your SVOD business margins are too tight to operate without 30% of your gross revenue. You can’t avoid distributing your SVOD app in the App Store, and you need to be creative and clever and you can get around Apple Tax.

Conclusion

Thus, It’s clear from the above discussion that Netflix gave birth to SVOD, and the Millennial generation has wholeheartedly adopted it. Cable Cutter and Cable Never come to these solutions, ready to subscribe to more than one service, and to swap between providers month-to-month. It is a competitive landscape, with hundreds of options for consumers.

If you are considering taking your entertainment product to the next level, such as NY Met with MetOnDemand to use that global marketplace, it can be transformational. There is plenty of room for new SVOD services, but you need to be prepared for the competitive landscape ahead, and to spend aggressively on technology, content and advertising. More and more potential viewers are coming online as the access to high speed internet is improving globally. The market potential for subscription videos on demand is globally. Many users will see multiple platforms to enjoy their favorite shows.

Transactional video on demand, premium video on demand, subscription video on demand and the new AVOD / SVOD hybrid platform are engaged in a street fight these days for online audiences.